If you’ve ever wondered why you hear lots about some books and not so much about others, this week’s guest blogs by Michelle Moran and M.J. Rose, for agent Nathan Bransford, are required reading. You’ll get the inside scoop on what authors should spend on PR, publicist pros and cons, dealing with bad reviews, cover art, and a whole bunch of other fascinating stuff.

Those keeping current with how technology is changing books probably already know about XML, Extensible Markup Language, which allows the sharing of structured data through the internet, which translates into customized delivery to readers. For the rest of us, Publishers Weekly gives a more complete explanation in “XML: Code of the Future.”

Anchorage readers will be sad to learn that the independent bookstore A Novel View is closed for a time due to the death of owner Patricia Tegtmeier. Memorial arrangements are pending.

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