Mao’s Head: The Quest for the Perfect Title by Michael Engelhard
“What’s in a title?” riffs David Petersen in Writing Naturally, his down-to-earth guide for aspiring nature writers. A good title, he answers himself, must grab a browsing reader’s attention, foreshadow what is to follow, and prompt you to flip over a book for its back cover text or, more likely nowadays, click on its link […]
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